![]() The pandemic screwed up all these promo partnerships for a number of movies, i.e. This was a movie that was originally scheduled to come out two years ago. ![]() ‘Minions: The Rise of Gru’ toys DeadlineĬonsider the feat with pulling this promo partnership off for a minute. These stateside partners included Liberty Mutual, CarMax, Zip Recruiter, IHOP restaurants, HelloFresh, Hippeas, Levi’s, Supergoop!, Olipop, McDonald’s, and more. When you’re a motion picture global brand, advertisers want to partner with you, and in the case of Minions: The Rise of Gru, Universal pulled in a group of global advertisers, who all together delivered the biggest media value ever for an Illumination Despicable Me/Minions movie at $285M+, according to sources. South Park, SpongeBob, and Dora the Explorer. True, there’s the assortment of Viacom Nick properties, i.e. Streaming movie franchises - they don’t yield these types of results. And that brand was built off of what was an original motion picture IP 12 years ago, which hasn’t dimmed. ![]() While it may go without saying, realize that Rise of Gru‘s success here, in addition to being built on the back of a multimillion dollar global marketing campaign, is also propped by a kid’s brand that has generated over $6 billion in retail sales. 'Oppenheimer' Crosses $900M At Global Box Office Universal Tops $4B WW In 2023
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